Nation of Beancounters

Cheeky economists (double)

Posted in Cheeky Economists by Navin Kumar on November 24, 2012

Some deals are only offered because companies know the majority of customers won’t take them up. Starbucks, for example, has long offered a “short” cappuccino without listing it on its menu. It’s a less expensive drink, enjoyed by that rare intersection of people who know about coffee yet visit Starbucks.

Tim Harford

Economics is important…sounds like someone should study it…

Al Roth on Michael Sandel

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